AutoDrive Nigeria — Marketing Site
Next.js marketing website for the AutoDrive app. A problem-led landing page built to drive beta signups for Nigeria's vehicle document management platform.
Role
Web Designer & Developer
Timeline
2025
Status
Live
Stack
The Problem
AutoDrive needed a landing page that could do the explaining the app store listing could not. Convert people who had never heard of the product into beta users.
My Role
Web Designer & Developer
The Build
Built with Next.js, mobile-first throughout. Opened with a problem narrative (18–25% of Nigerian drivers on the road with expired documents) before introducing AutoDrive as the answer. Used a limited-availability CTA to create urgency around the beta launch, with clear feature sections covering doorstep renewal, smart reminders and multi-vehicle management.
The Outcome
Live · Beta signup funnel · Mobile-first · Paired with Android app launch
One lesson
A landing page has one job. Make the user take one action. I cut everything that did not serve that. No features for their own sake, no copy that makes the builder feel good but confuses the user.
Tech Stack
Tags
Next project